I made this movement successful simply by Love Feast. They did not come to hear Hare Kṛṣṇa. They came for Love Feast.

Room Conversation on Farm Management, Dec. 10, 1976, Hyderabad

Krishnaamrita, distributing your mercy through prasadam. Prabhupada, you taught us that prasadam is not ordinary food. It is mercy. You personally cooked for devotees, you personally distributed prasadam, you wanted people to experience Krishna consciousness through prasadam. Therefore, through Krishnaamrita, I pray that we may distribute the mercy more and more widely. If someone who is not yet ready to hear philosophy accept prasadam, may that prasadam become the beginning of his spiritual journey. If someone is suffering, may prasadam give him shelter. If someone is lonely, may prasadam bring him into the association of devotees. If someone has forgotten Krishna, may prasadam gradually bring Krishna into his life. May Krishnaamrita, therefore never become merely a food program like Akshay Patra. It may remain prasadam seva.

HG Gauranga Sundar Das,
Disciple of HDG AC Bhaktivedhanta Swami Srila Prabhupada.