If anyone wants to avoid this path of birth and death, this risk, then they must take to this Kṛṣṇa consciousness. It is not my version. The Lord says Himself. If you want to study Bhagavad-gītā seriously, then here is a point. Here is a point. If you read Bhagavad-gītā as a matter of relaxation, that is different thing. But if you want to take benefit out of Bhagavad-gītā, this instruction is very much important.
Srila Prabhupada's lecture on Bhagavad-gītā 9.2–4, Nov. 16, 1966, New York