Kṛṣṇa is the suhṛt; He is the well-wisher of everyone. Therefore He comes, because He is well-wisher of all living entities. Because the living entities are His sons. Everyone... Father is always well-wisher of the son. So we are trying to enjoy here falsely, which we cannot do.
Bhagavad-gītā 13.20
Type: Bhagavad-gita
Date: Oct. 14, 1973
Location: Bombay